StartingUp Now is a step-by-step tactical guide to creating a business plan for new entrepreneurs, employing elements of today’s “texting” culture to communicate essential business principles necessary for starting and operating a profitable company. Each of the “24 Steps” leads the entrepreneur through a memorable abbreviation, an informative definition, useful examples and constructive prompts in a journal-style format that ultimately provides users with the opportunity to formulate their business plan on the included StartingUp Now Business Plan template, which can be accessed on the StartingUp Now Skillcenter.